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Organic and PPC lead generation Browser to Potential Client with a Click

Lead generation is important for all agents, but especially those who are new to the game. Without the name recognition, sometimes listings are difficult to find.

Nine in 10 home buyers today rely on the internet as one of their primary research sources and 52 percent turn to the web as their first step. Perhaps a more staggering number shows that 69 percent of home shoppers who take action on a real estate website begin by typing a local term into a search engine.

Between 2009 and 2013, real estate related Google search increased by 253 percent. Additionally, approximately one-fifth of real estate related searches happen on mobile devices, and Google real estate related searches on mobile devices grew 120% percent year-over-year from 2011 to 2012.

Why do we use Google as our search engine of choice? After several studies of which search engines are being used and by who, Google is king.

Primary Search Engine Use

Google - 80%
Yahoo - 8%
Bing - 6%
All Others - 6%

  • We use Google pay-per-click ads.
  • All of your ad budget goes straight to Google. We simply set you up and help you manage your ads.
  • We have websites with strong SEO, which helps your placement in searches. However, to guarantee placement we suggest paying for it via ads.
  • When a lead registers on your site you will be notified in real time with a text and email.
  • Our software is linked to the hyper-local site.
  • Contacts: Current and past clients, leads and those dipping their toes into real estate can all be kept in one place. Making it super easy to keep them from forgetting you.
  • Streamline all your lead generation efforts with our 3rd Party Lead Integration. Seamlessly import and manage leads from top online sources directly into the HomeSwing CRM, so all your leads are in one place.
  • Know that the leads are being taken care of through the automatic lead distribution in HomeSwing CORE.
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