E-mail Marketing

Real estate e-mail marketing Even with the rise of social media, email continues to lead the pack.

Eighty five percent of people worldwide are using email. Digital marketing via email is still alive and well. Even with the rise of social marketing/media, email continues to lead the pack, driving twice as much traffic to websites and converting four times as many people into customers.

Email can be incredibly lucrative. Make this marketing form work for you. There are many different types of email to send out to your contacts.

A local email newsletter could include local news and current events or a look at historic information about the area. Changes in homeowners association regulations, information about city or township issues and local school district statistics and events are all great ideas to engage your readers and add value to their relationship to you.

Of course there is always the simple broadcasting of listings. This can include sending out your new listings, when your listings change their status and announcing open houses. Though with this you may want to segment your lists so the right email goes to the appropriate party.

What better way to gain trust as well as a potential client than to offer free information or personal help based on their needs? You're the expert on staging houses, house pricing, home advertising and preparing a house to show. Share this with your contacts. Show your value.

Just remember to mind your 'P's and Q's' when sending email marketing. Although farming in real estate has been done for decades in posted mail, it is considered spam in the digital arena and frowned upon. It is not acceptable to send out unsolicited email to those who have never asked you for it. This includes people in your local board of Realtors, NAR or from any type of directory.

How we can help you with your email:

  • Getting set up, including importing contacts, setting up message signatures.
  • Building email marketing drip and date driven campaigns.
  • Sending video emails.
  • Tracking customer activity through our CRM platform.

Email by the numbers:

  • 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com)
  • Roughly half of an email list will be active – either opening or clicking on emails. (Epsilon)
  • 64% of people say they open an email because of the subject line. (Chadwick Martin Bailey)
  • 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
  • Monday emails had the highest revenue per email. (Experian 2012 Q4 Email Benchmark Report)
  • Women click 10% more often than men on mobile emails. (Tailored Mail 2012 Email Marketing Trends)There are 3.6 billion email accounts in 2013. (The Radicati Group, Email Statistics Report, 2012-2016)
  • By 2016, the number will reach 4.3 billion. (The Radicati Group, Email Statistics Report, 2012-2016)

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